Welcome UX STRAT workshop Participants!

Empathy Mapping is a design thinking activity that helps designers gain a deeper understanding of the user's experience and perspective by creating a visual representation of their thoughts, feelings, and behaviors. Empathy Mapping allows designers to put themselves in the user's shoes and better understand their needs and pain points. It involves creating a visual representation of the user's perspective by mapping their thoughts, feelings, and behaviors.

A Needs Statements is a statement that frames your user’s actual needs, desires and goals. They allow us to frame our user’s needs, desires and goals.There are three parts to every needs statement: The user, the need, and the benefit. You must establish who the user is, identify what they need, and then the benefit to addressing the need. It focuses on a user’s real pain points, it does NOT focus on features, and it can be either specific or general.

Rapid Ideation is done to diverge on a breadth of possible solutions to meet your users’ needs. Any time your team gets stuck or wants to improve something, ideate with the whole team. Everyone provides a unique perspective on the user and the problem, so everyone should contribute ideas for solutions.